i-Track
By measuring gaze-position it is possible to monitor how consumers allocate their attention to products, displays, and promotional materials. Objective data obtained by the i-Track services can provide the following fundamental information:
- Which elements (brand, product, etc.) of a product, display or promotional material are noticed by consumers.
- How much attention consumers allocate to each element.
This fundamental information is integrated into EL-MAR products that are optimized to meet the market research needs of our clients.
i-Track Outdoor
El-Mar's eye-tracking systems are used to measure the effectiveness of outdoor advertising. To view an example of the eye-tracking system operating in a car click here.
The results of a recent study on driver's viewing patterns on billboard advertisements are described in the following paper. Click on the title to view the paper.
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eyes to the future