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i-Track

By measuring gaze-position it is possible to monitor how consumers allocate their attention to products, displays, and promotional materials. Objective data obtained by the i-Track services can provide the following fundamental information:

  • Which elements (brand, product, etc.) of a product, display or promotional material are noticed by consumers.
  • How much attention consumers allocate to each element.

This fundamental information is integrated into EL-MAR products that are optimized to meet the market research needs of our clients.

i-Track TV

The video below shows a consumer viewing a TV advertisement. The white box indicates the point-of-gaze. Press play to view the video.